Wordpress is a totally free and fully customizable content management system. In the past, perhaps many IM marketers, using static sites, didn’t think much about Wordpress because it was only for “bloggers.” But not really anymore because marketers have discovered the power of Wordpress for use in business. You can take the basic Wordpress blog and add whatever amount of customization you desire. It’s super simple to customize you blog to do what you want with plugins and widgets, etc. There’s an entire marketing world available to you with Wordpress. So read on to enjoy finding out about a couple cool and helpful Wordpress plugins for online marketers.
Before we delve into some of the great plugins for Wordpress though remember to be selective, don’t clutter your site with too many features and options. I have worked with many sites which have in fact stunted their development by using an inappropriate plug in. Keep an eye on how they all function, I once had a plugin which delivered the addresses of a new UK proxy every day so internet marketers could check UK search results, little did I know that the site that this plug in connected to was extremely slow and had coding errors. The result – my page load time shot through the roof especially worrying as it’s one of the variables that the search engines take into account. Removing that plug in caused my site to speed up and my rankings increase, having said that there are some wonderful plugins that really are beneficial.
A particular plugin we want to tell you about is, Widget Logic. Wordpress uses several cool tools, not just plugins, and one of them is widgets. Widget Logic allows you total control over how the various widgets you use appear on your blog. You can choose to have links to certain pages appear only on particular pages of your choice, such as your contact page or admin pages.
You can fully customize the appearance of your widgets. This will lend your blog a dynamic and alive feeling because it will not have the same information on the sidebars on every page. This design and navigation element will let you put your own stamp on your site. If you’re an affiliate marketer, you can use the fabulous plugin – GoCodes by Wordpress. GoCodes simply gives you control with how your affiliate links are displayed, plus it will shorten those mile long affiliate urls for you. This will only help you protect your affiliate urls because they will be encoded. Online shoppers are experienced these days. They can tell what coded urls for affiliates are like, and for whatever reason they sometimes delete or bypass them. GoCodes will put an end to that.
Traffic is something everyone needs, and you should diversify your traffic and so the Landing Sites plugin will help you in that regard. Usually, when a visitor arrives (if they don’t immediately leave) they’ll take a quick look and check out a few links. With the Landing Sites plug in, your landing page will give your site visitors links to related content on other parts of your site. The intent is to develop an interest so they’ll stay on your site longer.
Each time they click to another page is a new opportunity to develop some liking for your site. Naturally this is what every online marketer wants to have happen at their site. Wordpress is simply one of the most incredible online marketing tools you could ever have. Years ago it really wasn’t used that much by the IM crowd, but now all of that has changed and it’s transforming the IM industry. Wordpress is a tool available to anyone and can be used by anyone. Even internet marketers who have never blogged before in their lives can use Wordpress. Even people who had never thought about using Wordpress can do this. All the Wordpress plugins make it possible to do anything.
So armed with a wordpress blog, a handful of professional plugins and a successful link building campaign your site can soon be delivering you some serious traffic, good luck.
