The most highly successful online marketers had several secret weapons, email marketing was one of them. The usual route for marketers is to use an optin form, or widget, on a sidebar panel. Then, for quite a while now the squeeze page has been used with great effectiveness for gathering optins. Building an email list has been done by many using different methods. For years, popups action scripts have been used by a lot of marketers for their optins. There’s an online company currently promoting a script, Exit Splash, and it’s a highly unique application.Exit splashes are utilized predominantly in video squeeze pages and have proven to be very effective
The goal of Exit Splash is to encourage your visitors to take action that hopefully will be of benefit to them. You haven’t ever witnessed any popup like this one, before. As most people have seen a thousand times, the small frame or window that appears, or slides into view, on the page you’re reading or leaving. As you know from experience with popups, if a person is not interested and they close it – the next window doesn’t appear or is closed.
Most of the time the popup is for an optin so the visitor can download a report, or whatever. Not any kind of big deal, there, right? The difference with Exit Splash is that in addition to the pop up window asking for permission to take the visitor to a new page, the page they will be sent to loads behind the pop up window. Then when that happens, the visitor will be able to plainly view the contents of the offer, etc. This one difference has proven to make a huge impact on conversion rates. A lot of marketers can get jittery when it comes to apps and scripts, but no need to feel that way with this one. There are templates that can be used very easily and quickly, so it just makes it all a lot easier. You’ll just type in what you want it to say and upload to a site – done. After that, you just add water (traffic), and you’ll get plenty more chances to capture optins and create traffic at other sites within your overall business.
You can actually check out the script on their sales page because it’s being used on it. When you go to leave the Exit Splash site you get a live demonstration of how the script will work. You can see one of the Exit Splash script templates when it appears. Behind the popup you’ll see a sample page, and it will load when the popup appears. We think that’s a very nice way for potential buyers to see it in action. How you get more conversions is only limited by the imagination. No question, it can be tough trying to convert someone who is hesitant. It’s long known that most people will never buy anything on the first exposure to a marketing message. It’s simple, more optins and exposures to your advertising and marketing messages is the goal of Exit Splash. That’s what the script does – and it’s not hard at all to use.
Find out more about video squeeze pages and exit splash at my Blog
