Everywhere you turn these days there are advertisements. New studies are showing that humans are exposed to a couple thousand ads every single day! So when you are advertising online you are competing with tons of different people.  Not to mention you are competing against distractions that the viewer may be facing.

Humans have about the attention span of 30 seconds so if you don’t captivate them in those first 30 seconds they are gone. Why do you think TV commercials are only about 30-60 seconds long?

TV advertising has realized the fact that humans have very short attention spans and TV is mostly the cause of that. However there is hope!

You need to capture your visitor or viewers attention immediately or you’re toast.

So below I have assembled five steps in order for you to really hone in your online advertising for My Internet Business.

1) To start you need to figure out why you really are advertising. Why are you running this ad campaign? Are you trying to get new leads for your My Internet Business opportunity? Or you just want more traffic to your website to maybe convert some into sales. You need to have a vivid picture of what your really wanting to accomplish with your advertising. Write it down or get a mental picture.

2) Figure out who it is your advertising to. If you’re advertising to fisherman, you wouldn’t want your ad showing up on a basketball website. Figure out your niche and make sure that it is clearly defined. This is crucial, your advertising will suffer greatly if you don’t have a clear niche. Niche advertising is much more effective than going after a broad audience. So in this case, pertaining to My Internet Business — you would want to advertise to other network marketers or people looking specifically for My Internet Business

3) Craft your message to your niche. Make sure your message speaks to your niche and not something different. Once again you wouldn’t want to talk to fisherman about gym shoes. Make sure you truly know what the desires and even problems your niche has. Craft your message to solve one of those problems or take away a pain that your niche has.

4) Originality is king! People are bombarded with ads everyday all day. You need to make something that really sticks out in your prospects mind. Something that will make them say, “Huh what was that website again?” Think about it this way, have you ever got a song stuck in you head? That is what you want your ad to do to your viewer. The best ads are ones that invoke curiosity and leave the prospect having to know more. Make your ad incomplete so the prospect has to click to find out what the entire ad means.

5) Pick the right channel for your advertisement. The medium in which you broadcast your message will be crucial to your success. There are tons of different mediums to choose from so pick wisely. The medium can be anything from ezine advertising to pay-per-click. You must find out where your niche is most likely going to be looking and start there. Make sure to test and track your ads constantly trying to improve on them.

Your ads should be asking the prospect to do something. This something could be signing up for a newsletter or an action to buy. However you must provide real value in order to keep happy customers. In the end provide value and everything else will fall into place.

Online advertising can be hard, but with the right planning can pay you many times over.

To learn how to be successful in one of the top internet businesses and properly advertise it, you can visit my personal website for My Internet Business <—Click Here.

–Westly Lager